THE REAL ESTATE TEXT MESSAGE PLAYBOOK

A text message gives you very little room to communicate, but the person receiving it may still need to know who is contacting them, why the message matters and what they need to do next.

That is where many real estate texts go wrong.

A message may be short but still leave out the property address, the reason for the follow-up, an important deadline or the one question the client actually needs to answer. Other messages try to squeeze so much into a text that a phone call or email would have worked better.

The Real Estate Text Message Playbook is a practical guide to writing clearer, more useful texts to buyers, sellers, leads and clients.

WHAT YOU’LL FIND INSIDE

You’ll see how to handle common real estate texting situations, including:

• first contact and internet-lead follow-up;

• showing confirmations and schedule changes;

• property alerts and buyer updates;

• offer, inspection, appraisal and document communication;

• difficult news;

• follow-ups that replace “just checking in” with a real reason to respond;

• common wording that creates ambiguity or confusion;

• when to stop texting and call or email instead;

• a simple four-part formula for clearer messages; and

• a 30-second checklist to use before you press Send.

You’ll also see before-and-after examples showing how small changes in context, wording and direction can make a text much easier to understand.

The goal is not simply to write shorter texts.

It is to give the person on the other end enough information to understand the message and know what happens next.

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The Real Estate Text Message Playbook

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